Privacy policy

Last updated: 12 September 2026

1. Who we are

Novabike is responsible for the personal information collected through this website.

Address: 128 Princess Street, Burton-on-Trent, Staffordshire, DE14 2NT, United Kingdom
Email: info@novabike.co.uk
Phone: +44 7434 782381

2. Information we collect

We may collect information that you provide to us or that is generated when you use our website, including your name, billing and delivery address, email address, telephone number, order, delivery, return and customer-service information, payment confirmation information, and device, browser, IP address, cookie and website-usage information.

3. Why we use your information

We use personal information to process and deliver orders, provide customer support and manage returns or refunds, prevent fraud and maintain website security, comply with legal, accounting and tax obligations, and send marketing only where permitted by law and, where required, with your consent.

Our legal bases include performance of a contract, legal obligation, legitimate interests such as fraud prevention and service improvement, and consent where required.

4. Who we share information with

We share information only where necessary with service providers that help operate our store, such as payment processors, delivery providers, hosting providers, analytics providers and customer-support providers. These providers may process information only for the services they provide to us, subject to applicable legal and contractual safeguards.

5. International transfers

Some service providers may process information outside the United Kingdom. Where required, we use appropriate safeguards for international transfers of personal information.

6. Data retention

We keep personal information only for as long as necessary for the purposes described in this policy, including legal, accounting, tax, dispute-resolution and fraud-prevention requirements.

7. Your rights

Subject to applicable law, you may request access to, correction of, deletion of, restriction of, or objection to the processing of your personal information. You may also request a copy of information you have provided in a portable format. To exercise your rights, email info@novabike.co.uk. You may complain to the UK Information Commissioner’s Office if you believe your data-protection rights have been infringed.

8. Marketing and security

You can opt out of marketing emails at any time by using the unsubscribe link in the email or by contacting us. We use reasonable organisational and technical measures designed to protect personal information. No internet transmission or storage system can be guaranteed to be completely secure.